When Lying Feels the Right Thing to Do reports three studies we did on what made people less or more likely to submit fraudulent insurance claims. Our first study found that people were more likely to cheat when rejected; the other two showed that rejected claimants were just as likely to cheat when this didn’t lead to financial gain, but that they felt more strongly when there was no money involved.
Our research was conducted as part of a broader research programme to investigate the deterrence of deception; our goal was to understand how to design better websites. However we can’t help wondering whether it might shine some light on the UK’s recent political turmoil. The Brexit campaigners were minorities of both main political parties and their anti-EU rhetoric had been rejected by the political mainstream for years; they had ideological rather than selfish motives. They ran a blatantly deceptive campaign, persisting in obvious untruths but abandoning them promptly after winning the vote. Rejection is not the only known factor in situational deception; it’s known, for example, that people with unmet goals are more likely to cheat than people who are simply doing their best, and that one bad apple can have a cascading effect. But it still makes you think.
The outcome and aftermath of the referendum have left many people feeling rejected, from remain voters through people who will lose financially to foreign residents of the UK. Our research shows that feelings of rejection can increase cheating by 15-30%; perhaps this might have measurable effects in some sectors. How one might disentangle this from the broader effects of diminished social solidarity, and from politicians simply setting a bad example, could be an interesting problems for social scientists.