Now that US banks are deploying credit and debit cards with chips supporting the EMV protocol, our article explores what lessons the US should learn from the UK experience of having chip cards since 2006. We address questions like whether EMV would have prevented the Target data breach (it wouldn’t have), whether Chip and PIN is safer for customers than Chip and Signature (it isn’t), whether EMV cards can be cloned (in some cases, they can) and whether EMV will protect against online fraud (it won’t).
While the EMV specification is the same across the world, they way each country uses it varies substantially. Even individual banks within a country may make different implementation choices which have an impact on security. The US will prove to be an especially interesting case study because some banks will be choosing Chip and PIN (as the UK has done) while others will choose Chip and Signature (as Singapore did). The US will act as a natural experiment addressing the question of whether Chip and PIN or Chip and Signature is better, and from whose perspective?
The US is also distinctive in that the major tussle over payment card security is over the “interchange” fees paid by merchants to the banks which issue the cards used. Interchange fees are about an order of magnitude higher than losses due to fraud, so while security is one consideration in choosing different sets of EMV features, the question of who pays how much in fees is a more important factor (even if the decision is later claimed to be justified by security). We’re already seeing results of this fight in the courts and through legislation.
EMV is coming to the US, so it is important that banks, customers, merchants and regulators know the likely consequences and how to manage the risks, learning from the lessons of the UK and elsewhere. Discussion of these and further issues can be found in our article.