Last weekend, my wife and I were in Milton Keynes where we bought a cradle as a present for our new granddaughter. They had only the demo model in the shop, but sold us one to pick up from their store in Cambridge. So yesterday I went into John Lewis with the receipt, to be told by the official that as I couldn’t show the card with which the purchase was made, they needed photo-id. I told him that along with over a million others I’d resisted the previous government’s ID card proposals, the last government had lost the election, and I didn’t carry ID on principle. The response was the usual nonsense: that I should have read the terms and conditions (but when I studied the receipt later it said nothing about ID) and that he was just doing his job (but John Lewis prides itself on being employee-owned, so in theory at least he is a partner in the firm). I won’t be shopping there again anytime soon.
We get harassed more and more by security theatre, by snooping and by bullying. What’s the best way to push back? Why can businesses be so pointlessly annoying?
Perhaps John Lewis are consciously pro-Labour given their history as a co-op; but it’s not prudent to advertise that in a three-way marginal like Cambridge, let alone in the leafy southern suburbs where they make most of their money. Or perhaps it’s just incompetence. When my wife phoned later to complain, the customer services people apologised and said we should have been told when we bought the thing that we’d need to show ID. She offered to post the cradle to our daughter, but then rung back later to say they’d lost the order and would need our paperwork. So that’s another 30-mile round-trip to their depot. But if they’re incompetent, why should I trust them enough to buy their food?
I invite the chairman, Charlie Mayfield, to explain by means of a follow-up to this post whether this was policy or cockup. Will he continue to demand photo-id even from customers who have a principled objection? Will he tell us who in the firm imposed this policy, and show us the training material that was prepared to ensure that counter staff would explain it properly to customers?